Suddenly Everything I Ordered On Walmart.Com Is Out Of Stock What Are QR Codes and Why You Would Want One for Your Business

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What Are QR Codes and Why You Would Want One for Your Business

Quick Response Codes, or QR codes, have been around for years, they’re new if you’re not in the United States. The American business world is just now beginning to understand the value of QR codes. And boy are we excited about what we see!

QR codes are basically a barcode. Everyone knows what a barcode is, but these barcodes have nothing to do with checking out at your local WalMart. All of them are related to marketing and increasing the customer base. They relate to traffic to the door and to the site. They want to make more money!

So here’s the bottom line. How many people have smartphones today? Unless you’ve been under a rock (sorry, not borrowed from a Geico ad), how could you miss that millions of people have smartphones. Along with smartphones comes apps and cool features. One such feature is the ability to scan, draw, or take a picture of a QR code.

When someone with a smartphone snaps a photo or scans a QR code, one of many things can happen:

1) They can be directed directly to your website (yes, right on their phone)

2) They can get a coupon (bring this code to our store and get 20% off)

3) They can get your phone number and automatically download it to their contacts

4) They can receive a text message

And on and on. Now think about it. As a business owner, what will this mean for your bottom line?

You’re probably not convinced because you haven’t seen QR codes. I’ve been there, but it’s like when you decide to buy a great car, suddenly you see hundreds of the same cars on the road.

When I first heard about QR codes, I had never seen them. I was pumping gas that day (yes, I pump my own gas), I happened to look up and there was a QR code right above the gas pump! I quickly grabbed my phone and scanned it. Voila! I got a message saying “Thank you for shopping with us. Bring this message on your next visit and get 20% back on your purchase”!

All I could think at the time was cool, I’ll be back for my 20% off. Since then, I’ve seen (and scanned) QR codes on real estate signs, newspaper ads, local fast food and pizza joints, and even a coffee shop I frequent. QR codes are popular, but more than that, they are effective.

Customers who respond to your mobile marketing become loyal customers. The reason for this is actually very simple. They feel connected to the business that engages them through electronic means. I honestly believe it’s because in today’s high-tech world, when a customer feels engaged or connected, they find it very personal. People miss the sense of local community that comes with a business, they miss being known and recognized when they walk in the door. Mobile marketing, or as I like to call it, mobile connectivity, brings back some of those feelings.

If you haven’t yet entered the world of mobile marketing as a business owner, now is the time to do so. There’s never been a better time to be on the front lines. Take immediate action to incorporate this marketing tool into your business plan. You will be very grateful for it.

But one word of warning before you run out and grab the code. Everyone’s up with QR codes. People charge huge amounts for QR codes and their management. Well, more power to them, but the bottom line is that QR codes really can be free. And even though they are easy to get, you really want to hire a professional to handle the process for you. But it doesn’t have to cost you an arm and a leg. A good QR code marketing company can take care of the process for a small fee and even manage the code, running different marketing campaigns using one or more codes. This in itself can be very time consuming. Do it right from the start and you’ll find that QR code marketing is a great addition to your business.

For your unsurpassed marketing success…

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