Walmart.Com Saying Everything Is Out Of Stock When Checking Out The Garden of Eden and the Four Keys For Dominating the Market Place

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The Garden of Eden and the Four Keys For Dominating the Market Place

I have spent years studying the world’s monopolists and incredibly rich people to learn the secrets of market dominance. I once heard Dr. Miles Monroe preach on Genesis 1:28, and I was struck by the apparent “secrets” to market dominance in this one verse. I was stunned when I finally realized that God actually gave Adam and Eve the recipes to dominate the market way back in the Garden of Eden!.

In Genesis 1:28, we saw the mysteries revealed clearly when God said to the newly created Adam and Eve, “be fruitful and multiply, and fill the earth, and subdue it, and have dominion over every living creature that moves on the earth.” A careful reading of Genesis 1:28 does contain the recipes for achieving dominance and monopoly in any enterprise.

After identifying surprisingly simple steps, I tested the practices of every monopolist and market dominant against them and found that they worked in every industry and in every field. Every successful businessman who has ever achieved complete dominance in his market followed these four steps. These four keys are very easy to understand from the passage. Get these four keys and you’ll open the door to market dominance in any industry!

#1: THE KEY TO FERTILITY – God’s first commandment to Adam and Eve was that they should be FRUITFUL. This is the genesis of market dominance. You must have an original idea. You have to create something new (fertility is the products that come out of the solid earth to the surface!). You can’t just be a copycat. You must have a specific niche and a fresh approach or new application of a product, idea or thinking. Microsoft. Apple.CNN. Walmart. Pastor Adeboye of RCCG. Kodak. AMAZON. GOOGLE. Ford, UPS, etc. were innovators of new ideas or a new approach to something that already exists. Look at any industry leader. They have been prolific in a way that the market cannot deny. They were FRUITFUL in a peculiar way. They were productive in an innovative way. Everything starts and ends with an original idea. “Fertility” is the first key to market dominance. The question we should all take time to answer in prayer and fasting is this: What is my “fruitfulness”? What original idea did God give me? What new approach can I introduce to a crowded market? This is the first key. Without this key, the Kingdompreneur is destined for a life of mediocrity or mere prosperity. Wealth cannot be without “fruitfulness”

#2 KEY TO MULTIPLICATION – God told them to multiply. Multiplication involves the replication and mass production of an idea. This involves creating a system that allows an idea to go from a single prototype to many copies for consumption. This involves thinking beyond local or immediate use. This involves duplicating the idea in different offices, locations and environments. Until you learn how to increase your “fruit” or idea, you will never be able to dominate the market. This is the second step to achieving market dominance. A look at the champions in each industry will confirm this surprising fact. Pastor Adeboye has found a way to MULTIPLY the “fruit” of evangelism and church planting by creating a Model Parish System that has transformed the RCCG church from less than 100 parishes when he became GO to over 30,000 parishes with over 12 million followers in less than 20 years . Bill Gates took the market away from IBM by finding better ways to multiply the operating system. Ford took the automobile industry to another level and gained a dominant position by producing mass-produced cars that anyone could buy. Google revolutionized the advertising industry with a pay-per-click search engine that made online advertising accessible from any computer in the world. Amazon has taken over the bookstore, globalizing the bookstore and making books available for purchase by everyone around the world at the same time. You can’t be dominant or monopolistic until you find a way to mass produce the “fruit”.

#3 KEY TO REPLACEMENT – God commanded that after Adam and Eve became fruitful and figured out how to reproduce, the next step was REPLACEMENT. Replenishment involves the distribution of propagated fruits to the final consumer. To become a dominant force, you must strive to control the distribution system. A reusable product is useless. Many great ideas have never realized their potential because the creators failed to master and control the source of distribution of the “fruit”, product or idea. This is the third inevitable key to market dominance for any business person. This key explains why an industry like Nollywood (Nigeria’s much-vaunted film industry) has yet to achieve the global breakthrough its potential demands. We mastered the “fertility” part (we pioneered and mastered the cinema of low-budget films on cheap camcorders. It was so innovative that even Hollywood and Bollywood sent people to study this phenomenon. I know because I met some of these stunned researchers from the US). We also mastered the “multiplication” part. Generally, it is now possible to mass produce any quantity in Nigeria with a delivery time of less than 30 days. However, we do not start in the field of REPLENISHMENT. The distribution system in Nigeria is still largely limited to 3 or 4 major markets in 3 cities controlled by a few people who have no idea or have chosen to ignore the new global realities and the mandatory paradigm of worldwide content distribution, including cinema screenings , merchandising, pay-per-view, streaming, stores, rentals. Walmart, by producing nothing, became a world leader by solving the distribution problem in the retail industry. They invested heavily in huge stores located in small towns and villages and then bought out the manufacturers with their pricing strategy. General Motors and Ford are losing the market battle to Honda and Toyota because while the Japanese companies have been busy finding new and new markets in Africa, Asia, Europe, Australia and even the US with cheaper cars and faster turnover, American companies are trapped by their own provincial thinking, rising labor costs relative to other countries, corporate gluttony and debt that continue to hamper their efforts to multiply and replenish.

#4. THE KEY TO DOMINION – The last command God gave them to achieve dominion was to subdue the earth. This includes corporate strategy and alliances that subdue competitors in the marketplace, making your organization indispensable or a force to be reckoned with in your industry. Even with antitrust laws in the US, Microsoft continues to be a superpower in microcomputer software, systematically gobbling up upstarts and disrupting their source of multiplication or replenishment. Bill Gates understood the power of subduing competition. After figuring out the key to fertility, multiplication, and replenishment, Gates spent years working out the final key. For years, Bill Gates insisted that only his own operating system could be on computers that wanted it. With Microsoft’s multiplying and replenishing capabilities, other companies had no choice. In the same strategy, Walmart spent years honing its replenishment skills before using the last key to monopolize the market, undermining all other retailers.

Indeed, “the rich are getting richer and the poor are getting poorer” is actually a biblical statement! The first three keys are absolutely necessary before you can apply the fourth key to subjugate the market. Once the market obeys, dominance becomes automatic. Of course, the fourth key is a long way off for most of us at present, but we can certainly begin to work on the first key. We all need that fresh idea and that cutting edge “fertility” that will put us on the path to market dominance.

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