What Does It Mean If A Company.Adds More Common Stock Ad Blocking Technology and the Online Business Owner

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Ad Blocking Technology and the Online Business Owner

Many browsers now use ad blocking technology to attract users. This technology prevents things like banner ads, pop-ups, and even regular ads from appearing in your window, making for an ad-free experience. While this is beneficial for users, many online businesses feel threatened by this technology, fearing that they will no longer be able to get their message out to the public. In truth, ad blocking technology can work to your advantage if you get the hang of it. Here’s how:

1. Blocking ads saves you money. The problem with the pay-per-click style of advertising is that you get the chills even if someone accidentally clicks on your ad, which is extremely common. Each click may only cost you a cent or two, but it adds up quickly. With ad blocking, you don’t have to worry about random access anymore.

2. Blocking ads forces you to be more creative and therefore stand out. Banner ads, pay-per-click ads, and pop-ups are boring anyway and easy to ignore. Since they are no longer reaching people, you still need to work on advertising and visibility. Being creative means you’re more memorable, which means you’re more likely to attract customers.

3. No matter how common ad blocking is, not everyone will use it. Ad blocking sometimes costs extra as part of a subscription fee, is part of a search engine that people don’t like, or someone may decide to turn it off. Whatever the reason, blocking ads will never stop the world, so why bother?

4. Random ads scattered across the internet should only be part of your campaign. To be truly successful, you need to have visibility in multiple places online, not just one, so if you lose your banner ads, you should have a contingency plan in place anyway so you don’t stop.

5. If nothing else, you have one less type of marketing to worry about, which means you can spend more time on other types that work better or growing your business in general. An organized, creative and savvy online business owner has nothing to fear from ad blocking. It’s just another thing to overcome in your mission to become a successful internet business owner.

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