What Does It Mean If A Company.Adds More Common Stock Advertising Using Ezine Solo Ads

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Advertising Using Ezine Solo Ads

There is no better way to attract potential customers and build your online business faster than ezine advertising. Yet, ironically, email advertising is one of the least developed advertising tools on the Internet today. An ezine is an online newsletter, an online version of a news magazine that sells advertising space like a magazine does. Using an ezine means that you are reaching out directly to their audience because they already have an established base of subscribers who receive their newsletter.

A custom or standalone ezine ad is perhaps the most effective and result-oriented advertising tool an internet marketer can use to grow their business. And unless you’re a marketing genius and have some ingenious ways to drive traffic to your site, you’d be remiss not to use ezine advertising to build your wish list. The advantages are too many and the disadvantages too minor to ignore.

How ezine solo works

If you have a business, product or service to promote, then it makes sense to use an e-zine yourself. Solo means alone, unaccompanied, alone. So, solo ads are standalone; it does not share the page with other ads and is 100% guaranteed to be seen. The advertiser buys a slot from the publisher and their ad is placed and sent to each email on the mailing list. For really big ezines, this could be thousands of interested subscribers who willingly “listen” as you make your sales pitch. You couldn’t ask for a better opportunity as an affiliate marketer or internet business owner.

Advantages of single ezine advertising

It’s a relatively cheap way to sell your way to the top. The average cost-per-thousand or CPM of a solo ad is less than $3. This means that with a monthly budget of $100, you can talk directly to millions of people of your choice. Yes, that’s what you do when you buy individual ezine ads; you simply “borrow” a list of publishers and deliver your goods to them. There can’t be many smarter ways to build your own list.

E-zine advertising is targeted; you can choose your desired audience. You have ezines in different niches like sports, religion, IT, politics etc. so it becomes easy to choose an ezine related to your niche. The probability that the ad will be considered spam is zero, because it is sent directly to the inbox of people who have agreed to receive the newsletter on a regular basis. In some cases, newsletter subscribers get credit bonuses for actually reading the mail, another ingenious way to ensure that the mail gets read.

Getting the most out of solo ezine advertising

You can have a top-notch advertising strategy, that’s great, but your product and sales must match that strategy, or you might as well be flushing your money down the drain. Basically, your product and sales strategy must be good if you hope to capture the expected traffic from your solo ezine ad.

Your product or service should be useful and of high quality. Get a good relevant ezine with quality content to subscribe to. Get to know the publisher and tell him/her about your advertising plans. You need to be sure you are both on the same page before purchasing a solo ad slot. Your ad should be simple, short and well designed. It should be unambiguous and informative. Provide concise instructions and preferably direct traffic to your landing page where you can easily capture emails. Impact Tracking; you can do this manually or with Ad Tracker. You want to make sure that the ad creates the buzz it needs.

A smart move today to help drive traffic to your website, blog, page or listing is to develop a great solo ad for any of the over a thousand ezines in a variety of niches listed on the web. This is guaranteed to drive traffic your way, grow your wish list, and leave your PayPal account bulging.

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