What Does It Mean If A Company.Adds More Common Stock How to Promote an Over-Promoted Product

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How to Promote an Over-Promoted Product

When everyone seems to be selling the same thing, people often wonder: Can I really make money promoting an overhyped product?

The good news is that you can, as long as you’re not doing what everyone else is doing!

You have to be more strategic and smarter than the rest, but trust me – it’s worth it!

Let’s consider 5 principles:

Principle 1 – Don’t use company ads or URLs

Each company has hired writers to create promotional materials to be used by their partners or affiliates. Providing ad copy is a great way to help affiliates get a head start.

But when literally thousands of people post the same ad, it becomes almost useless.

Your ad doesn’t stand a chance if the market is saturated. If they think they know everything about your offer, they just won’t click.

This is one of the reasons why so many ads are seen but not clicked.

The ads that the company sends you may sound good, but good sound and good work are two different things.

Writing ads in your own voice is key – it’s the only guarantee of standing out from the crowd when promoting an overhyped website.

You can also easily change your company ad by changing the headlines and rearranging the paragraphs, which often makes the ad much more attractive.

Principle 2 – Focus on one problem and solve it

The human mind gets confused when it is asked to make too many decisions at once.

This is why classic ads (the ones that work) give readers ONE choice.

THIS IS WHAT YOU WANT FOR YOUR AD!

No matter what the reader chooses, you win.

Your ad, whatever type it is, is your seller.

So how does this apply to you?

Your ad should focus on ONLY one benefit, even if your product offers dozens.

Here’s an example: An ezine catalog offers many benefits, all of which are listed in my sales letter, but the ad should sell the click, not the product itself.

Ads should focus on ONE benefit at a time to keep the reader’s attention.

Once they say yes to the click, it’s up to my sales letter and follow-up system to sell the actual product.

So you’re going to focus on ONE benefit in each ad.

Principle 3 – Sell benefits, not features

Function is what the product does, benefit is what the product does for me; each product feature has a corresponding benefit.

This is a classic principle. People tend to care about what’s for them, so your ad should focus on what people really want.

Remember that you are not selling the contents of the member’s area. You are selling the freedom, lifestyle and independence it provides.

Principle 4 – Never send anyone to a company’s website

Let’s say you’re working hard to promote your new venture by buying pay-per-click ads and inserting your affiliate link. Now Paula Prospect sees your ad and clicks on your link.

When this happens, you build the business of the company.

While you may make a sale or two, the company will make a fortune. They are building THEIR mailing list because of your efforts.

If you don’t yet know how to create a squeeze page or a series of follow-up emails, take advantage of what the company has to offer.

But don’t forget to build your own squeeze and follow system as soon as you can and start building your own list. It is much more than most people realize.

Online success is ultimately about having your own list.

Principle 5 – Use an autoresponder address AND a website

An “old school” internet marketing tip is to use your autoresponder email address AND your website URL in your sales message. Very few marketers do this, but trust me, it works.

Many people do NOT click on links in email ads because they want to finish processing their email. We don’t like to start things we can’t finish.

Why not request a response via email instead of requiring them to click?

Instead of getting in the way, you let them get the information when they want! Instead of trying to “attract” traffic, you attract it.

It’s very powerful and so often overlooked.

There ARE ways to promote even the most hyped programs. With out-of-the-box thinking and a willingness to try something new, the possibilities are endless.

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