What Is The Price Of Amazon Stock Today Jan.9 2019 OTT Webseries Blues In India: Tandav Just A Beginning Of The Tandava?

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OTT Webseries Blues In India: Tandav Just A Beginning Of The Tandava?

It seems reasonable enough that there was an outrage waiting to happen. Over the past eight years, India has seen tremendous growth in Over-the-top (OTT) media service platforms that distribute video streaming over the Internet; in 2018 its market value was more than INR 21.5 billion, in 2019 it grew to INR 35 billion and now it is around INR 40 billion. The market value is expected to grow at an exponential rate of 45% to reach around INR 138 billion in 2023 and over INR 158 billion in 2024. The platform’s viewership currently stands at over 1.7 billion subscribers, which is likely to grow to a whopping 5 billion this year, making it the second largest OTT market after the US. Barring Reliance Entertainment’s BIGFlix launch in 2008, the largest of the 40-plus OTT platforms such as SonyLIV, Disney-Hotstar, Netflix, Amazon Prime, Voot, JioCinema and Zee5 started operations in India in 2013-18.

Initially, OTT platforms streamed released feature films, documentaries, short films, etc., but over time, they launched their own video production of films, short films, and most importantly, web series, and then streamed them to their subscribers who can enjoy their smartphones, laptops and desktop computers. Here is the catch: bodies have been created to regulate print and electronic media; for advertising places; and for visual media, including feature films, documentaries and any other theatrical screenings; however, there was no regulatory body for OTT platforms called Digital Media, which includes social media and all other online expressions, and this gave them a distinct advantage over others.

After watching streaming video, especially web series with 9-10 episodes, one feels, again quite reasonably, that what the filmmakers cannot afford in a film production to be certified, they can do so in the most indulgent ways in OTT productions . This means: they can let their actors say all the slang/abuse to the max, they can show scenes of overt sex in clear indulgence, and they can show the extreme violence in full gory detail. Sooner or later, this huge advantage should have caused concern and alerted the hardliners.

While other forms of media, despite being regulated, face attacks from violent groups and fringe elements, web series production, despite showcasing much bolder content, has continued to enjoy a certain immunity, for except for occasional PILs. Perhaps this scenario is explained by the fact that OTT platforms mainly cater to urban users who have the necessary capabilities and viewing is mostly personal with connected headphones. With the Digital India connectivity campaign, the advent of Jio’s mobile phone and internet services, and the subsequent fall in mobile and internet charges everywhere, the subscriber floodgates have also opened to a huge sector in rural India.

Naturally, the Indian government then began to think about subordinating its regulation to the growing digital media as a whole. The OTT management mandarins also felt this, and they worked out a formula for self-regulation by getting together sometime in early 2020. But the government rejected this proposal and finally in November 2020, the Government of India, by signing the Budget message by the President of India, brought all digital media under its control, that is, under the purview of the Ministry of Information and Broadcasting. After volleys of protest and concern, the picture is still unclear as to how the rule will work in practice.

And finally, all hell broke loose Hindutva groups vehemently protested Amazon Prime Video’s new web series, Tandau (Catastrophe), objecting to some scenes in the series that allegedly mocked Hindu gods. The Uttar Pradesh government has moved to lodge an FIR against the manufacturers Tandau, even threatening arrests. The national ruling party, as usual, came out in full support of the chorus of action, with some of its leaders vowing to bring these manufacturers to justice at all costs. The producers were also summoned to the Ministry of Information and Broadcasting for explanations. The movements turned into full Tandava because objections were also raised against Amazon’s most popular web series “Mirzapur” – Seasons 1 and 2, after months of airing.

Whatever the background for the objections, the relevant web series should be noted here Tandau it’s very poorly made and ridiculous, and it doesn’t even deserve controversy and free publicity.

Here we can give two funny examples: firstly, the Prime Minister of India, depicted in the TV series, dines alone in a huge hall without even a single official in uniform, and it is clear that there was no security or reception outside, because her a rival political figure bursts in, sits down next to her, grabs her plate and starts eating it himself, conducting dialogues; secondly, one woman carries a bag with 10 million INR in her car, enters the most secure VVIP area of ​​the supposed national capital, gets out of the car with the bag, goes to a street dustbin and stuffs the bag, and then she enters another campus , encounters another garbage can, turns it down, spilling on items, selects the designated item and leaves in her car, and while she was doing all these actions, there was not a soul to be seen in a large area, forget about the safety of personnel or other cars . Even neutral connoisseurs of art and cinema may object to such numerous other scenes. But why at all? It’s best to let a bad piece of art sink without a bubble.

However, this is not the feeling that now prevails. Amazon Prime and all crew members Tandau issued an unconditional apology and even the controversial scenes have already been removed. But no! the self-styled defenders of religion and culture would see them arrested and executed so that others would not dare! In a society that is already polarized and deeply divided, this does not bode well for the future of the country’s art and creativity. Unfortunately, it is Tandava, completely unrelated to the revered god Shiva, will only increase. The time has come for the Government of India to release concrete details of its planned regulatory measures.

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