What Paper Stock Should I Use For A Tri-Fold Brochure Brochure Features That You Can Customize For Offset Printing

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Brochure Features That You Can Customize For Offset Printing

You can change the specifications of your brochure before you send it off for offset printing. Many printing companies will give you options as well as full freedom to play with the appearance so that you can tailor the look of your brochure to suit your needs.

For example, for brochures that require a larger design, you can choose a larger size. For layouts that require multiple panels, you have a variety of layout styles to choose from. You can also change the cover material to provide the most suitable finish for your brochures.

Five of these specifications are listed below so you can better understand how to go about the setup process.

1. The size of the brochure

There are many regular letter size 8.5″ x 11″ brochures in circulation at the moment. But you may not know that there are brochure sizes that are much smaller or much larger than this size.

The smaller ones have an added appeal due to their convenient and lightweight features. Larger ones, on the other hand, offer wider spaces for larger designs and full texts, which is important when you need to fit a lot of information on a single sheet of paper.

Price may be one of your concerns if you choose larger sizes. If you are mailing your direct marketing brochures, consider the fact that extra weight increases postage costs.

2. Type of stock

Stock types refer to the paper used for printing. If you want to save money, you can choose a thinner and more flexible text stock. However, for more wrinkle protection and a more refined finish, you can opt for a thicker, harder case.

3. Covering material

There are many coating materials available, some are colorless, some are colored, some offer a dull finish, and some provide gloss, while others create an intense shine.

Two of the most common are the aqueous solution, which gives a glossy and smooth surface to the paper, and the matte finish, which gives a flat and satin finish. The advantage of the gloss is that the images appear brighter and it is also water resistant. Matte coats create a subdued effect.

4. Sophisticated style

Brochures are available in a variety of folding options, such as basic half fold and sheet fold. There is also what you call a Z-fold. This is also folded in three parts like a letter fold, but instead of simply overlapping the folds, all the edges are open in a Z-fold, and the cross-section of the brochure looks like the letter Z.

Other variations are the accordion pleat, gate pleat, barrel pleat, French pleat, and parallel pleat.

5. Color options

There are three common options for this specification. For 4/0 (which reads four to zero) nothing is printed on the back of the brochure. Only the front part impresses with full-color prints. 4/1, on the other hand, refers to brochures with two printed sides; one is full color and the other is black. The last one is 4/4, a full color code for two sides.

Options vary from printer to printer, so you might want to check out their range of customization offerings before getting your offset printing deal.

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