What Paper Stock Should I Use For A Tri-Fold Brochure Can I Write and Print My Own Business Brochures and Business Cards?

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Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that look very professional! Be sure to use good quality paper (available at any office supply store such as Office Depot or Staples) for anything you are going to hand out or send to potential buyers and clients.

Writing text for your brochure and business card

The best thing to do is to get some examples of business brochures and business cards, preferably from the same type of business as the business you are starting. If you can’t find one, then think about the type of client or customer you’re trying to attract.

If you are starting to provide professional services as a home business (such as accounting, bookkeeping, proofreading, etc.), then the text and graphics used in your brochure and business card should be minimal, clear, easy to read, and contain only the most important information. “Disorder” is not very professional. Choose solid paper colors (solid colors) or with a nice border of a complementary color. State what services you offer, describe your business in clear, professional terms, and make sure your contact information (name, phone/fax/cell phone number, and email address) is easy to find.

If you are going to start something like a children’s birthday party or other “fun” type of business, then you should definitely think about bright colors and graphics that attract people’s attention! However, remember not to “clutter” your brochure or business card with too much information! Make sure your potential customers can easily find your name, phone number, and email — get them to contact you right away!

Creating brochures

Most brochures are either double-folded (one fold, four printing sides or “areas”) or tri-folded (two folds, with six printing areas). You need to decide what format you want to use and then buy good quality paper that comes pre-cut (or “creased”) so that it folds with a sharp edge. Brochure paper is heavier than printer paper (called “stock” or “card stock”).

Your computer may have several built-in templates for creating simple brochures. Many print shop programs offer different templates that you can use to create more professional looking brochures. No matter which one you use, it will take very little effort to create your first business brochure! (I was able to use the template provided in my software, Hallmark Greetings!, to create a brochure that looked professional and had a little “personality” to it!)

Follow the instructions for the template you are going to use and write your brochure text as described above. If you are going to insert images or graphics, please make sure that you are not infringing any copyright (if you are taking graphics from another source). Using the guidelines above, keep your text simple and clear and make sure your contact information is easy to find in your brochure.

Business cards

Just like with brochures, your computer will have some easy templates to use, or you can use any printing-type software that has templates for business forms. Using the instructions above, write the text for the business card.

I suggest buying business cards that are “laser perforated” so that when you separate the business cards after you print them, you get nice sharp edges.

Leaflets

If you have a type of business that you can promote by putting up flyers, you won’t need anything other than word processing software. Flyers are usually the size of printer paper and you can be as creative as you want!

You may want to invest in heavy paper for your flyers. This paper is a little heavier and will be a little more durable than printer paper.

Things to remember when printing business brochures and business cards

  • Keep the text simple!
  • Buy quality paper!
  • Set the print quality to “Best” or “Best” in the printer settings
  • First, print a “test” page using regular printer paper (fold as needed for a brochure or cut to size for a business card and make sure it “looks” good)
  • Don’t forget to save your brochure and business card templates so you can easily print more or change information as needed as your business grows

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