What Paper Stock Should I Use For A Tri-Fold Brochure Differences in Color Brochure Printing

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Differences in Color Brochure Printing

Brochures are commonly used by business owners for handouts at trade shows, as newsletters, or mainly to promote products and services to target customers. In addition to your design and layout, the more effective parts for brochure printing are usually full color.

Choosing the most suitable colors for brochure printing has a significant impact not only on the overall look and feel of your promotional products, but most importantly on the impact it can have on your potential audience. To maximize the use of color, you need to understand some aspects of choosing color printing.

Full color printing of brochures

Full-color brochure printing usually meant standard four-color commercial offset printing. This is offered by almost every brochure printing company.

Most brochure printers use a 4-color build process called CMYK (cyan, magenta, yellow, and black ink). CMYK is used to create the color tones you’d normally see in any glossy, full-color brochure.

However, what you see on your computer monitor will most likely be RGB (red, green and blue) colors, not CMYK, which can have a completely different hue when you print them on an offset lithography machine . The color shades are not exactly alike; the difference will be the calibration of your computer screen. However, most brochure printers require CMYK text and images. Because this part can be very difficult, there are software programs that can help you convert your RGB text or image to CMYK, which you can then bring to your brochure printing shop.

However, the advantage of the four-color brochure printing process costs more. Colors are mostly mixed and controlled by computer for a more consistent quality in the end result. This is why full color offset brochure printing is the most popular choice for business owners today.

Spot colors

Letterpress color brochure printing is applicable when you have one or two color printing projects. Brochure printers mix inks to give you an exact color match every time you need it throughout the brochure printing process. Specially mixed inks are called pantone colors. Logos are mostly done in spot colors.

Color offset printing of brochures is best suited when you need an exact match of a specific color to your brochure design with that color on an offset press.

More tips –

However, full color brochure printing needs to be well planned. You don’t just decide to use it in your brochure printing project just because you like it or because your competitors are using it. If you decide to go for a full color brochure, keep in mind all the main points such as:

— Where to apply full-color design? To be more cost effective, use both front and back covers

– Consider the assembly options. Do you want triple or double?

– Define the overall design and appearance.

– Think about your paper as it can have a big impact on how your colors reproduce.

The most important factor to consider is understanding your colors and when to use them. If you are planning to add color to your brochure printing project, just consider all your elements and try to mix the colors with them. Keep in mind that your elements plus your color can have a big impact on how your potential readers perceive your printed brochures. Use colors wisely and see how brochure printing products can do wonders for your business.

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