Why Do They Say Stock Will Only Keep 2-3 Days How to Ramp Up Your Marketing Efforts for Maximum Profits in Minimum Time

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How to Ramp Up Your Marketing Efforts for Maximum Profits in Minimum Time

A client asked me the other day if I could put together a simple plan and 1-2-3 blueprint to grow his business. I would love it if I could write up one report that any business could use and be guaranteed results.

Imagine if it was that easy – a simple 5 page booklet that guaranteed your business would be massively successful – no matter what you do or sell!

That would be incredibly powerful… and would make the person who wrote the book a multi-billionaire!

But, then there’s reality.

Each and every product or service is sold to very unique group of people – and addresses very unique needs and wants of the market that is buying.

The one common thing that does apply to every business: people are people.

Everyone has hidden dreams and desires, has wants, needs, likes and dislikes. Fears, regrets, passions and phobias.

But people typically buy for similar psychological reasons… and the nice thing is – so do you!

You buy for the same reasons other people do… so your marketing efforts would need to work for you as much as anyone else (assuming you are a typical client for your business). With that in mind, I have put together the following template you can use to build your business. There are no guarantees as I don’t know all the unique qualities of you and your business.

This is step 1 through 4 of the 8 step sequence. We will cover the rest later. BUT, try what is laid out here and I can guarantee you will get some results. How much? Can’t say. But you will either get phenomenal results or you will get the feedback you need to know what not to do.

Step 1 – What are your goals for the next 12 months?

As much as you’ve probably heard the power behind setting goals, I could almost bet you don’t have them written down – nor do you refer to them regularly.

How could I assume that?

Because, despite everyone having heard this, less than 5% of people actually do it.

Get out a pad of paper and write down what you want to accomplish over the next 12 months. How many new clients do you want? How much revenue do you want to bring into your business over the year?

Start with the 12 month numbers. Write them down. Then divide by 12 so you can see what you must do every month to achieve your goals.

For example, let’s say your goal is to earn $100,000 in the next 12 months.

That breaks down to $8,333 per month

Or $2,083 per week.

If you sell a service that averages out at $95 per transaction – you need to get 22 customers in your door (or you in their door) every single week. If you work 5 days a week that’s an average of 4.4 clients a day you see.

A reasonable number.

Now we need to figure out how you will get 4 – 5 clients a day into your business.

Step 2 – Who is Your Ideal Customer?

Another exercise you may have heard of, hopefully even done before… is to put on paper who your IDEAL client is. If you don’t know who you are selling to… you won’t be able to sell anything.

And it is NEVER – “everyone is my client” – if you honestly believe that you are in trouble.

Everyone is not your perfect client.

They are typically; male or female, fall into a certain age range, work in certain industries, buy based on _________, are new buyers to your type of service or are repeat buyers of your type of service. There are a ton of things you need to think of.

While this sounds simple – I can bet you probably haven’t written it down. I just did this exercise myself recently and I can tell you right now – it is powerful – and will open your eyes quickly.

Who is your idea client? Be specific here – it is useless otherwise.

What age are they?

Married?

Kids?

Income Level?

Hobbies?

Books read?

Passions?

Work? Industry?

Kind of car they drive?

What they look for in businesses they buy from?

What kind of clothes they wear after work?

Again, the more specific you are here, the better this will work for you. Write down ALL the details you can think of when you picture your perfect client.

Now turn it into a bio or speech that is coming from them. “My name is (perfect clients name here), details on them……” Turn this into a WANTED poster just like below. Find a photo you can use that shows your ideal client…

Stock photography links. Some sites are dirt cheap for photos – or search for “free stock photos” online to see what you can find – but paying a minimum fee through a site will certainly be cheaper than spending an hour or two of your time searching the net – what is your time worth?)

Step 3 – How will you get them interested?

If you don’t know who they are – and all their unique characteristics – you will never be able to target them in your marketing and advertising.

When you do know what they read, watch, where they work, what they do on weekends, etc… then you can selectively target them and get exactly the people you want in your business.

You must offer them something of value. People are inundated with marketing and advertising messages – what can you offer them that makes it worth their while?

(1) Free report (my favorite) on the dangers of…. Or the top 10 things to look for when hiring a….

(2) Free book – write a book and give it away as a lead generator. Be the one book they would buy to get more education on their interests – but give it to them. Think about it – in the city I live there are 4,000 realtors – 1 for every 250 people. Kind of ridiculous if you ask me. As far as I have seen, there is ONLY ONE person who has ever written a book on Buying Real Estate In Calgary. If you want

to make a name for yourself – write a book! And give it away.

(3) Free gift certificates for other services

(4) Free lunch or dinner

(5) Free consultation – not a sales pitch but a real valuable consultation.

Write up a small (double business card sized) advertisement announcing your free giveaway.

Then run it in all the places you found for your ideal client exercise. Or mail it to your existing database of prospects and leads. Even send it to your existing clients to get them to pass on to others. Offer it to past customers who haven’t bought in a while.

Step 4 – What will you do once they are interested?

They first must put their hands up and say they are interested – then you need to get them to take some form of action – phone consultation, introductory service, buy, call for information, etc.

When they have taken you up on your free offer – over deliver. Make it so incredible they walk out thinking “WOW – no one has ever done THAT before!” Then you can start following up with them.

The first few times send them a personal letter thanking them for their time and asking them to take the next step on hiring you, or buying from you. After 3 solid attempts with a personal letter – call them.

Then a postcard.

Then a holiday type announcement.

Then a free newsletter.

You keep on trying until they buy. Eventually they will… because you did your homework and you know they are the perfect client for you. They expressed interest and took you up on your free offer. Now it is up to you to close the deal. Get creative – offer high-priced and low-priced first time buyer options.

You just never know when they will bite. But if you deal with it tactfully, they will keep warming up to you and will finally buy.

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